363
Fashion Jobs
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
ADIDAS
Manager, bu - Football Apparel, Brand Adidas
Permanent · SEOUL
SWAROVSKI
District Manager (Travel Retail)
Permanent · SEOUL
SHISEIDO
E-Key Account Manager, Cosmetics&Fragrance (Korean Only)
Permanent · SEOUL
ADIDAS
sr. Manager, Process Excellence & Analytics, Scm
Permanent · SEOUL
ADIDAS
Director, Performance Management/s&op
Permanent · SEOUL
LEVI'S
DTC Assistant Marketing Manager
Permanent ·
AMORE PACIFIC
[경력] '24년 Amorepacific_기술기획 직무 채용
Permanent ·
Published
Jan 19, 2018
Download
Download the article
Print
Text size

Arcadia's Topshop and Topman in big data project

Published
Jan 19, 2018

Arcadia Group will run a six-month big data pilot across its Topshop, Topman and Wallis brands to gain customer insights as it aims to create more targeted marketing campaigns.


Topshop


The pilot is run by Big Data for Humans, a leading customer insights and marketing automation provider which has developed an innovative software-as-a-service solution called The Customer Graph.

Arcadia hopes the software will help it better understand overall customer behaviour and lifecycles, it said in a press release.

Simon Pritchard, group digital director at Arcadia, commented: ‘Our ambition is to deliver much smarter, more targeted marketing activity for Topshop, Topman and Wallis, and Big Data for Humans’ solution facilitates that in a very retailer-friendly fashion.

“With the Customer Graph, we’re getting closer to our customers than even before, combining online and in-store data in a way that has not been possible before, and we have high hopes for the results it will generate during the pilot.”

Big Data for Humans also counts Selfridges, Swiss luxury department store Jelmoli and the Malaysia-based Melium Group amongst its fashion retail clients. Its solution is designed to give retailers high granular customer insights, which can be used to create personalised omni-channel campaigns with an increased ROI.

Copyright © 2024 FashionNetwork.com All rights reserved.