359
Fashion Jobs
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
ADIDAS
Manager, bu - Football Apparel, Brand Adidas
Permanent · SEOUL
Translated by
Erin Floyd
Published
Sep 5, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Asos launches own-brand beauty label

Translated by
Erin Floyd
Published
Sep 5, 2017

Asos has seriously disrupted UK fashion retail in recent years and now it’s hoping to do the same with beauty. The British fashion e-tailer is set to launch its very first own-brand beauty collection, called Asos Make-Up.


Products from the Asos Make-Up collection - Asos



Available from the middle of this month, the fairly extensive collection will include 46 products, including liquid lipsticks, contouring palettes, shimmering eyeshadows and bronzers. Pricing is set at a budget level and will match Asos's overall price positioning: from £5/€6.99 for a lip pencil to £12/€16.99 for an eyeshadow palette.

The company's publicity material for the line said the launch is “about embracing and expressing the full range of who you are,” and helping “20-somethings to confidently be themselves, however they choose to do so.”

“We believe your face and body are a canvas, an adventure in individual self-expression, an opportunity to experiment and play,” it said.

It’s not the company’s first foray into beauty, of course. Asos currently stocks labels including Cowshed, Baxter of California, Korres and L'Oréal Men Expert.

But the new move comes after the company amalgamated its women’s beauty team and men’s grooming buying teams and decided to get really serious about beauty. The category had always been a strong performer but had also taken a black seat to the firm’s core fashion offer.

The gender-blending approach taken at buying team level will also be reflected on the site as the Asos Beauty section is renamed Asos Face + Body to coincide with the launch.

Asos, with its giant customer base, has a ready-made audience for its new offer, which comes packaged with its target Millennial customer in mind. Outer packaging is in popular pale pink decorated with an eye graphic for a whimsical touch.

Copyright © 2024 FashionNetwork.com All rights reserved.