Baxter of California launches a video series with Fancy focused on grooming tips and tricks

By

Emily Jensen

Published
Jun 1, 2017

​The California-based brand will collaborate with e-commerce platform Fancy on a series of videos focused on grooming tips and tricks. The series will feature 10 videos released on YouTube and the companies’ websites.

 
The Baxter x Fancy Barbershop Series will show customers how to use Baxter of California’s products. The partnership represents a chance for the men’s skin and hair care brand, which launched in 1965, to expand its presence on social media and capture the millennial market.
 
“The Barbershop series will showcase organic conversations covering topics from style and grooming to tech and fashion with key leaders to help our audiences aspire to be the best versions of themselves, nothing less or more,” Baxter of California’s Global General Manager Yann Joffredo said in a statement.

The online series will feature Baxter’s barbers and brand experts alongside various athletes and artists, starting with singer and songwriter Ryan Leslie.
 
The Baxter of California line includes shaving products, hair pomades and skincare, and is carried in salons throughout the country. It also has its own Baxter Finley Barber & Shop in Los Angeles.
 
Fancy has collaborated with fashion brands such as Alexander Wang and tech companies like Apple in the past. The e-commerce platform has over 16 million users in 146 countries around the world.