Boohoo is latest e-tailer to launch make-up line

By

Barbara Santamaria

Published
Sep 11, 2017

British fashion e-tailer Boohoo.com is targeting the world of cosmetics with the launch of its own branded make-up line, Boohoo Cosmetics, this month.

Following in the footsteps of other affordable fashion companies such as H&M, Inditex, Topshop and most recently, Asos, Boohoo is launching a range of lipsticks, eyeshadows, primers and contour palettes produced 'in-house' to tap into the lucrative beauty market.

The e-tailer said the cosmetic range draws inspiration from the latest trends, and will suit “the needs of everyone from make-up professionals to beauty novices”. There will be also seasonal drops throughout the year, keeping the offering relevant and exciting.

The range will launch this September with 10-20 products, which will be priced from £4 to £19.

Boohoo also stocks third-party beauty products such as face masks, false eyelashes and semi-permanent hair colour creams.