Cavalli and Pitti Uomo team up for Surridge’s debut men’s collection

By

Barbara Santamaria

Published
Mar 21, 2018

Italian luxury brand Roberto Cavalli will host a runway show at the upcoming edition of Pitti Uomo in Florence to present the first men’s collection designed by its new creative director Paul Surridge.

This will be the worldwide launch of the menswear collection, reconnecting the brand with its Italian roots and cementing Surridge’s vision for the creative direction of the company.

Surridge has been announced as a special guest of Pitti Immagine Uomo 94, the menswear show taking place on 12-15 June at the Fortezza da Basso. He has been creative director of the brand since May 2017, and has since been focused on injecting a dynamic and urban energy into the brand.

Raffaello Napoleone, CEO of Pitti Immagine, commented: "The long love story between Pitti Immagine and Roberto Cavalli began nearly twenty years ago. The runway show at the forthcoming edition of Pitti Uomo, featuring the first menswear collection by Paul Surridge further sanctions this bond, with us of Pitti and with the city.

“It marks the return of one of the champions of Italian style, one of the names that made Florence the world capital of fashion, and – at the same time it is the moment for highlighting a new phase for the brand led by the design talents of the new creative director. We are truly pleased to present this Special Guest, and we are working with the Roberto Cavalli Group with great synergy ".

Gian Giacomo Ferraris, CEO of the Roberto Cavalli Group, added: "The Roberto Cavalli brand was born in Florence and it is only natural that its relaunch goes through this city. We are so pleased for the invitation of Paul Surridge as Special Guest at the 94th edition of Pitti Immagine Uomo, marking the launch of his first Roberto Cavalli men collection.

“Growing menswear is a significant opportunity for our business: Paul’s talent, vision and experience in the context of Pitti Uomo are the perfect platform for its development."