He likes to recount his success and achievements, a little megalomaniacal, Christian Audigier. From this autumn the Frenchman, who has become a hit in the USA, will be the new face of the brand Ed Hardy. Star photographer David LaChapelle will be snapping the photos.

Ed Hardy campaign by David LaChapelle

Colours, glamour,pop and eclectic rock will be combined with the style of Ed Hardy, which prints the designs of the most celebrated American tattoo artist on T-shirts and jeans, and the universe of photographer David LaChapelle.

“Who could transcribe the intensity and force of Ed Hardy’s spirit better than LaChapelle?” stated the brand. “Furthermore, the two men share the same taste for excess and ambition.”

In highly colourful campaign images Christian Audigier, dressed all in black, will appear surrounded by a siren, geisha or demon, based on tattoos designed by Don Ed Hardy. Time for a Christian Audigier tattoo design, perhaps?

By Jonathan Fulwell (Source: C. Vautard)