363
Fashion Jobs
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
ADIDAS
Manager, bu - Football Apparel, Brand Adidas
Permanent · SEOUL
SWAROVSKI
District Manager (Travel Retail)
Permanent · SEOUL
SHISEIDO
E-Key Account Manager, Cosmetics&Fragrance (Korean Only)
Permanent · SEOUL
ADIDAS
sr. Manager, Process Excellence & Analytics, Scm
Permanent · SEOUL
ADIDAS
Director, Performance Management/s&op
Permanent · SEOUL
LEVI'S
DTC Assistant Marketing Manager
Permanent ·
AMORE PACIFIC
[경력] '24년 Amorepacific_기술기획 직무 채용
Permanent ·
Published
Jun 14, 2017
Reading time
3 minutes
Download
Download the article
Print
Text size

Christian Louboutin on Bike Polo; selling a million pairs of shoes a year; and why no deal with Nike

Published
Jun 14, 2017

Christian Louboutin returned in triumph to Pitti on Tuesday, turning the legendary Piazza Santa Maria Novella into a Bike Polo ring, and entertaining a pack of editors and fashionistas with his bon mots and dry wit.
 

Christian Louboutin's bike polo team - Christian Louboutin


Louboutin is France's greatest shoe designer, though in conversation and in style he remains the charming maverick, enormously proud of independence.
 
"I don't have to do anything. I only like to work with people I like, and if the feeling is not there, why bother?" says Louboutin, who opened his first boutique in a tiny store in Passage Véro Dodat in Paris' first arrondissement on November 21, 1992, and has since grown his luxury marque to well over one billion euros.

"The thing is, I just wanted to design shoes. But to do that I had to make a company and also a shop. And everything grew organically from there," shrugs the designer, who now has 126 stores worldwide,
 
For Pitti he revamped his Aurelian sneakers in new colors, like the soft fire engine red worn by the Bike Polo players. Like Yorgo Tloupas, the French art director and hard charging member of Raclette Party, one of eight teams in Louboutin's tournament. Then again, the blood red lacquered sole is this creator's most famous logo.
 
Two decades ago, Louboutin did a massive mise en scene in a villa in Pitti, in the hills above Florence.
 
"Since then, we've developed men, and wanted to come to Pitti, becomes it has an extremely relaxed ambience. A mix of sport and relaxation," adds the Franco-Egyptian Louboutin, in-between bites of pizza.
 

Christian Louboutin's Aurelien new sneaker - Christian Louboutin


"I don't like to brag but when I sold one million pairs of women's shoes in one year, that did make me happy," says Louboutin, noting that one quarter of his sales are in men's accessories – meaning he sells a 1.25 million pairs a year. Considering that his footwear sells for upwards of 500 euros a pair, his annual turnover is now close to one billion euros – not bad for largely self-taught shoe designer.
 
After spending a year in India in his twenties, he returned to Paris and armed with a series of sketches began creating shoes for the likes of Chanel and Saint Laurent before taking the plunge and opening his own house.
 
His DNA is always witty and Parisian "but in a disrespectful way. That's important. In Paris there is always this sense of equilibrium between elegance and sexuality." 
 
He now has his own factories in Parabiago, Italy; and has added a significant bag business and, since 2012, a beauty line with Batallure Beauty. Though he is picky about with whom he works.
 
"I've been to Portland to visit Nike. I think technical shoes look great in the gym, but they are too limiting for me in my mind, even if I love sneakers," he concedes, munching on his pizza margherita.
 
He commutes to work on a Vespa in Paris, and shares his life between southern Portugal and Egypt where he owns a home. Notoriously litigious, he has sued everyone from Zara to Saint Laurent and served multiple digital millennium copyright notices against Google to remove sites selling fake versions of his goods. One does not mess with Christian.
 
 

Copyright © 2024 FashionNetwork.com All rights reserved.