Click my Closet premieres shoppable mini-series featuring celebrities and their stylists

By

Cassidy Mantor

Published
May 23, 2018

A new digital mini-series called Click my Closet is launching, offering fans the chance to immediately shop looks curated by top Hollywood stylists for their celebrity clients.

According to the series landing page, "Click my Closet pulls back the curtain providing our viewers with unprecedented access to today’s hottest celebrities, stylists, fashionistas, and tastemakers." Content includes sit down discussions and "unfiltered rummages."

Celebrities featured in the four premiere episodes include Jaime King and her stylist Annie Ladino, as well as Ashley Greene and her stylist Cristina Ehrlich.

Viewers can watch the mini-episodes and click on items throughout the show. The items can go into a shopping bag, be shared on social media, or be held for follow-up, allowing viewers to put pieces to one side if they think the price is too high or if they have other questions that need to be answered directly by a stylist before making a purchase.

"Social media has created this ‘we want it now, we want whatever’s on this person’ moment," Greene explained to the Hollywood Reporter, adding, "This is going one step further to let people see why you wear what you wear and the thought process behind it.”

"Our goal is to provide unique, intimate content that pairs celebrities with their stylists. They share personal stories in a vivid format that explores style and taste in a way that allows our viewers to feel confident as they develop their own looks. We are about discovery, access, fashion, and 'shopability'," says Click my Closet.

According to the series' producer and CEO of Rogers & Cowan, Mark Owens, the goal is to feature 20 different personalities by the end of this year.

In addition to video content, Click my Closet's website features shoppable photography stills where users can click on traditional street style imagery of celebrities and buy pieces from their looks. 

This is the first video content project for Hollywood PR agents Rogers & Cowan. Earlier this month, it was announced that the agency had acquired London-based ITB Worldwide, an entertainment marketing agency specializing in linking fashion brands with influencers.

Click my Closet will be available to view on its dedicated website as well as through social channels.