Converse launches limited-edition NBA collection

Paying homage to the days when NBA players all sported a pair of Converse Chuck Taylor All Stars, the subsidiary of Nike is launching a limited-edition collection representing all 30 teams in the NBA on September 29.

Converse to release its limited-edition NBA collection - Converse

There are only be 250 pairs manufactured for each team, each of which is constructed out of authentic NBA jerseys and features 100% leather lining and an embroidered team logo on the tongue.

The limited-edition collection is divided into three sub-collections: Gameday, Legend and Franchise. The Chuck ’70 NBA Legend is a luxe model that celebrates winning legacies of the Boston Celtics, Chicago Bulls, Golden State Warriors, LA Lakers and NY Knicks.

Converse has been on a mission to retain the classic spirit of the brand while still remaining relevant. This past summer, the iconic footwear company revealed a new brand logo on its website and social media channels that are designed to convey a younger brand image.

The NBA collection will be available at select Converse stores and online. Prices range from ​$107 to $238.

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