367
Fashion Jobs
SHISEIDO
FP&A Manager (Korean Only)
Permanent · SEOUL
AESOP
Aesop Hanam Starfield - Retail Consultant
Permanent · HANAM-SI
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
Published
Nov 21, 2017
Download
Download the article
Print
Text size

Debenhams names new agency as it works towards social shopping status

Published
Nov 21, 2017

Debenhams could see a major shift in its marketing style as the retailer has named a new agency after splitting with long-term agency J Walter Thompson London during the summer.


The Christmas ad was JWT's last work for the retailer - Debenhams



The company has named Mother as the agency to help develop its brand identity and communicate its new strategy to the public as it embarks on its major Debenhams Redesigned transformation.

Earlier this year Debenhams said it wanted to become the destination for “social shopping” and began a programme that will see some stores being closed as well as a category shake-up and an updating (and weeding out of) its long-term Designers at Debenhams labels.

The new strategy claims to put the customer at the heart of the operation and make shopping more fun.

Debenhams said that Mother demonstrated that it understood the brand and its customers and could think creatively to really make a difference.

We don’t yet know what changes will be made to the marketing approach. The current modern fairytale-themed Christmas campaign that has Ewan McGregor in a cameo role was created as JWT’s last piece of work for the retailer.

Mother’s other clients include Not On The High Street, Ikea, Boots, Vauxhall, KFC and Moneysupermarket. The agency is known for its quirky and statement-making ads that rate very highly for consumer-awareness.

Copyright © 2024 FashionNetwork.com All rights reserved.