Giovanni Raspini opens new international store in London

By

Laura Galbiati

Translated by
Nicola Mira

Published
Sep 15, 2017

As reported by FashionNetwork.com last May, Giovanni Raspini, the Italian brand specialised in silver jewellery and homeware, has opened its first directly operated international store at 5 South Molton Street, London. The brand already operates two franchised shops in Monaco and Crete.

The 60 m2 store is centrally located in the Mayfair district, in a pedestrian area next door to two of London's premier shopping destinations, Oxford Street and Bond Street.

The store is distinctive for its extensive shop-window, and incorporates a significant restyling of the brand's original retail concept, though the latter's classic elements, especially the interplay between light and shadow and the colours black and white, are maintained. The store's lower ground floor features a small, exclusive lounge for VIP shopping.

In the last two years, Giovanni Raspini's revenue has consistently grown at a 20% rate, reaching €14 million in 2016. While 90% of this revenue is generated in Italy, the brand is targeting sustained growth by expanding abroad, and its forecast for 2017 is €15 million.