367
Fashion Jobs
SHISEIDO
FP&A Manager (Korean Only)
Permanent · SEOUL
AESOP
Aesop Hanam Starfield - Retail Consultant
Permanent · HANAM-SI
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
By
Reuters
Published
May 18, 2011
Reading time
2 minutes
Download
Download the article
Print
Text size

Huge Louis Vuitton trunk ad may face demolition in Shanghai

By
Reuters
Published
May 18, 2011

May 18 - An enormous Louis Vuitton suitcase advertisement in downtown Shanghai may be destroyed within a week after the city government launched a crackdown on advertising that violates regulations, the Shanghai Daily reported on Wednesday.

Louis Vuitton
Louis Vuitton giant suitcase advertisement in Shanghai

The advertisement, which stands 20 metres tall and 4 metres thick around the facade of a luxury mall, was built last year to conceal renovation work. However, the huge advertisement violates city regulations, which only allow that type of outdoor advertisement to be 9 metres tall.

District officials launched the crackdown on Tuesday and promised to demolish offending advertisements within seven days if they were not modified.

Louis Vuitton told the paper that the company has all the necessary permission but will modify the advertisement if required.

Residents around the area complained that the huge suitcase is a danger to public safety because it takes up too much sidewalk space, forcing pedestrians to walk on the road, the paper reported.

Shanghai is one of China's wealthiest cities and its citizens among the most brand-conscious in the country. Luxury brands such as Louis Vuitton, Hermes and Prada are tripping over each other to sell their products.

The Louis Vuitton trunk has spurred copycats, with other luxury brands preparing to build huge advertisements around that space, the paper reported earlier in the week.

In March, Beijing banned advertisements that promote hedonism and advocate lifestyles of "emperors and the nobility", in a nod to growing public discontent over social inequality.

(Reporting by Melanie Lee; Editing by Ken Wills)

© Thomson Reuters 2024 All rights reserved.