Izabel London launches first TV campaign

By

Barbara Santamaria

Published
Nov 25, 2016

Izabel London has launched is first ever television ad as it ramps up its global expansion plans.

The brand, available in over 500 stores across the UK including House of Fraser, Dorothy Perkins and Debenhams, is a womenswear label with a range of exotic day wear and accessible evening wear.

It has agreed a three-month sponsorship deal with TV channels TLC, Lifetime and Universal to give the business a bigger boost over the key festive period.

The TV campaign is part of a global expansion process which is planned to start next year. Running from October to December, the advert features models getting ready for a night out as they try on the brand’s Autumn/Winter collection.

Karan Singh, founder of Izabel London said, "The aim of our first TV Campaign is to engage with our audience by offering catwalk fashion styles to everyday women. One of the main challenges with this scale of marketing expansion is to retain the essence of the brand over multiple channels. Our most recent collaboration with TLC, Lifetime and Universal gives Izabel London the brand exposure we need amongst a new audience.”

Izabel London is currently stocked in more than 1,000 locations worldwide. It was nominated as finalist in the Drapers Awards 2016 'Mainstream Brand of the Year' category after achieving an impressive 140% sales boost in India this year.