Jack Wills in Reid bikes collab as cycling trend strengthens

Jack Wills has teamed up with Australian brand Reid Bikes in a move to bolster its new season sportswear collection with a social media competition.

Jack Wills

As part of the partnership, the British brand is running a giveaway on Facebook and Instagram, asking users to share their workout routines for a chance to win a bike from Reid.

Jack Wills influencers will be also given co-branded wrapped bikes for use on tours and at pop-up events, while a number of bicycles will be featured at new store locations.

The partnership comes as a growing number of people, both men and women, are taking up cycling in the UK. According to British Cycling, more than two million people across the country now cycle at least once a week, and the number is expected to continue growing amid an increased focus on health and fitness.

Jack Wills launched its first ever women’s sportswear collection in January, followed by the men’s range later in May. The British company has been supporting the new offering by collaborating with key fitness influencers and dedicated editorial content.

The new season 'Sporting Goods' collection is available now.

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