Kit Harington is new face of Dolce&Gabbana fragrance

"Game of Thrones" actor Kit Harington is to become the new face of Dolce&Gabbana's The One fragrance.

The fashion house announced on Thursday via Instagram that Harington will front the campaign for the fragrance line The One for Men.

The British actor has become famous for his role as Jon Snow in HBO's "Game of Thrones" and will soon appear in the BBC One historical drama "Gunpowder" alongside Liv Tyler.

He will be the face of The One for Men beginning in September.