375
Fashion Jobs
SHISEIDO
FP&A Manager (Korean Only)
Permanent · SEOUL
AESOP
Aesop Hanam Starfield - Retail Consultant
Permanent · HANAM-SI
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
By
Reuters API
Published
Dec 14, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

L'Oreal turns to plant-based hair dye as natural cosmetics thrive

By
Reuters API
Published
Dec 14, 2017

L'Oreal is launching its first wholly plant-based hair dye as cosmetics companies look to win over customers who are becoming increasingly wary of chemical ingredients.


The French company, the world's biggest maker of skincare and beauty products, said on Wednesday the new range based on ingredients such as henna would be aimed at professionals for use in salons across Europe from May 2018.


L'Oreal


The organic cosmetics boom has been driven by rising numbers of younger consumers rejecting chemical-based products in favour of plant-based ones.

The natural and organic beauty market was worth around $11 billion worldwide in 2016, consultants Ernst & Young said, adding that it was likely to double by 2024.

L'Oreal believes the natural beauty market already stands at 24 billion euros (£21.1 billion) and is growing at 12 percent a year, said Marion Brunet, manager of L'Oreal Professional, one of the brands within the professional division that caters to salons.

"There's very strong demand from women to move towards healthier formulas," Brunet said, adding that a branch of cosmetics that used to be the preserve of more militant "green" consumers 15 to 20 years ago had spread across society.

The vegan range, called Botanea, is sourced from three plants found in India and is not available for mass market consumption yet, as the different shades need to be mixed to measure.

Revenue growth at L'Oreal - founded almost 100 years ago by a chemist as a hair dye company - has benefited from a make-up boom in the age of "selfies" on social media, while its luxury brands such as Lancome are also doing well.

But its professional products division has lagged, however, with like-for-like sales growth down 0.3 percent in the nine months to September, while other areas including the smaller active cosmetics business, which caters to dermatological conditions, expanded.

L'Oreal, which spent 3.3 percent of its 26 billion euros in sales last year on research, rivals large groups such as Estee Lauder.

But small start-ups in skincare and beauty have acquired visibility and are reaching a greater audience through online sales and marketing in recent years.

L'Oreal sold The Body Shop earlier this year to Brazil's Natura Cosmeticos , after the label, one of the pioneers in the field of natural-based cosmetics, struggled against rising competition.

© Thomson Reuters 2024 All rights reserved.