Levi's launches new women's collection

Levi's has launched a brand new women's denim collection, promising the perfect fit for every body type.

Musician Alicia Keys has been signed up to front a new Fall 2015 global brand campaign for the collection, which the brand claims was designed using input and feedback from "real women.. It also researched the latest fabric innovations and slimming technologies as well as advanced stretch and recovery capacities.

"When you are authentically yourself, you are so gorgeous and powerful," says the Grammy Award-winning singer/songwriter. "I've come to the revelation that I'm just a jeans girl at heart. I feel the most confident, comfortable, sexy and strong in my jeans."

The new collection comprises various styles and cuts, including super skinny, skinny, slim, straight, bootcut and high rise skinny. It also features a "shaping" collection that the brand claims helps "slim your tummy, lift your seat and lengthen your legs." There is a series of 'curvy' designs, a selection of 'relaxed' fits and a new '500 Icon' series based on the original 501 jean and its button fly.

The collection hit stores on Wednesday and prices range from $54.50 to $78.