Lolli Swim launches plus size inclusive capsule with influencer Sofia Jamora

By

Cassidy Mantor

Published
Sep 18, 2017

Laguna Beach-based Lolli Swim is launching Sof for Lolli, an exclusive collaboration with social media influencer and model Sofia Jamora.

Swim pieces include bikini tops, bottoms and one pieces offered in reversible styles of black/nude and peach/lavender. The collection also includes a crop top style with a knot tie detail for transitioning off the sand.

Lolli founder Vy Nguyen said Jamora has been a longtime fan of the brand which launched in 2010. However, Jamora wanted the pieces in her collection to fit a curvier girl than those typically catered to by Lolli's traditionally skimpy and flirtatious pieces.

Nguyen explained, "To ensure this collection fit a range of body types and sizes, we designed higher cut bottoms and kept the sets simple so you can easily mix-and-match pieces."

Sof for Lolli is offered in sizes XS through XL with the intention of being inclusive for all sizes and body types. A plus size model is featured in the marketing photos as well as on the website of the e-commerce shop.

Sofia Jamora was discovered by Frankies Bikinis founders at a trunk show in LA. She has since skyrocketed to model fame and has 1 million Instagram followers.

Sof for Lolli bikini triangle tops, bottoms and the tie top each retail for $75 online. The one-piece retails for just under $170.