363
Fashion Jobs
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
ADIDAS
Manager, bu - Football Apparel, Brand Adidas
Permanent · SEOUL
SWAROVSKI
District Manager (Travel Retail)
Permanent · SEOUL
SHISEIDO
E-Key Account Manager, Cosmetics&Fragrance (Korean Only)
Permanent · SEOUL
ADIDAS
sr. Manager, Process Excellence & Analytics, Scm
Permanent · SEOUL
ADIDAS
Director, Performance Management/s&op
Permanent · SEOUL
LEVI'S
DTC Assistant Marketing Manager
Permanent ·
AMORE PACIFIC
[경력] '24년 Amorepacific_기술기획 직무 채용
Permanent ·
Published
Oct 22, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

London brand Palace teases Ralph Lauren collaboration

Published
Oct 22, 2018

London-based skateboard label Palace has revealed an unexpected collaboration with Polo Ralph Lauren, the big reveal coming via giant billboards in Tokyo.


Palace/Polo Ralph Lauren



We don't know many more details of the collab, news of which comes just after Oakley and Palace dropped their new eyewear collab. The trio of billboards in Tokyo say little about the link-up between the two labels, apart from showing the logos of both Palace and Ralph Lauren in white against a navy blue background.

And that's no surprise given that Palace is known for its offbeat approach to marketing the brand and its collaborations. 

On the Polo Ralph Lauren Instagram account, it simply says: “Palace Ralph Lauren is a timeless collection that represents a love letter from a young London skateboard company to their favourite brand in the universe.” 

Linking up with major brands is a big part of the Palace strategy and as well as the Oakley collection that has just launched, in the summer it joined with Adidas for a Wimbledon collection.

The Ralph Lauren hook-up wouldn't only be a big deal for Palace though. For Ralph Lauren, it would be another step forward in connecting with a cooler, more streetwear-focused consumer, an important move for any brand in today’s fast-evolving luxury environment.

Ralph Lauren has already realised the need to react to the streetwear trend with its spring launch of the 24-piece Polo CP-93 capsule blending its preppy heritage with a more street feel and being well received in the process.

Copyright © 2024 FashionNetwork.com All rights reserved.