Miix launches customisable sneaker

Miix Footwear, a direct-to-consumer lifestyle footwear brand, manufacturer and retailer, has unveiled what it calls 'the world’s most customisable sneaker'.

 
The Miix sneaker consists of up to seven different parts including the base, insole, heel, tongue, heel patch, straps and laces. The design allows the consumer to make a low, mid or high cut from the same design.

In contrast to other attempts at mass customisation, Miix footwear can be a different shoe every day, the Toronto, Canada based company said.

“Miix footwear is about more than just making one sneaker to your liking,” said Mayds Levy, co-founder and CEO of Miix footwear.
 
“Miix not only allows the consumer to pick a design, but be actively involved in making something,” added Levy. “We are empowering consumers to be involved in the creation process.”