NYX Professional to open its largest French store

By

Sarah Ahssen

Translated by
Erin Floyd

Published
May 5, 2017

As has become the norm for NYX, the brand has announced via social media the location of its next French boutique. The American makeup brand, acquired by L'Oréal in 2014, is set to unveil its latest store on Friday 19 May at the Forum des Halles shopping centre in Paris. The store, which will share the third floor with other retail sales points including Sephora, has been announced as the company's largest French store, with a floor space of 116 m2.

Operating in the affordable products segment and targeting a young and connected consumer - much like its Italian competitor Kiko, also present on the 3rd floor of the department store and planning to open on the Champs-Elysées in 2018 - NYX launched its retail development in France one year ago. It now counts 13 stores amongst its French arsenal, including its newest, and hopes to open a dozen others in 2017.

NYX is also present in other European countries and recently celebrated the opening of its first UK store in the Westfield Stratford shopping centre in London.