363
Fashion Jobs
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
ADIDAS
Manager, bu - Football Apparel, Brand Adidas
Permanent · SEOUL
SWAROVSKI
District Manager (Travel Retail)
Permanent · SEOUL
SHISEIDO
E-Key Account Manager, Cosmetics&Fragrance (Korean Only)
Permanent · SEOUL
ADIDAS
sr. Manager, Process Excellence & Analytics, Scm
Permanent · SEOUL
ADIDAS
Director, Performance Management/s&op
Permanent · SEOUL
LEVI'S
DTC Assistant Marketing Manager
Permanent ·
AMORE PACIFIC
[경력] '24년 Amorepacific_기술기획 직무 채용
Permanent ·
Published
Jun 17, 2009
Download
Download the article
Print
Text size

P&G takeover men’s cosmetics brand Zirh

Published
Jun 17, 2009

After having acquired The Art of Shaving on the 3rd of June, P&G has announced the takeover of New York brand Zirh. This is a further strengthening on the part of the group aimed at men and reveals the extent to which they are banking on developing the men’s products market.


Zirh Ikon from Zirh

Already strong from brands such as Gillette, Braun and Old Spice to cite but a few, Procter & Gamble have added two labels orientated towards the top end of the market to its portfolio. For the group, this strengthening of activity dedicated to men’s items is the logical next step for the cosmetics market, and it is on this that they are betting their growth. P&G is obviously a very long way away from the $57 billion spent on the takeover of Gillette in 2005; The Art of Shaving, a partner of Gillette that owns certain franchises, cost $60 million. The amount paid out for Zirh has not yet been revealed.

Launched in 1995 in New York, Zirh was sold to Shiseido in 2000, before being bought back by its founder, Brian Robinson, in 2008. The brand has made a name for itself in making products that are based on essential oils and natural extracts and not tested on animals. This refined, natural style has seen the brand distributed by upmarket retailers such as Sephora, Macy’s and Bloomingdale’s.

By Jonathan Fulwell (Source: Matthieu Guinebault)

Copyright © 2024 FashionNetwork.com All rights reserved.