Pandora launches global evolution of women spring campaign

Danish jewelry brand, Pandora, has launched its Spring 2016 campaign, celebrating women’s uniqueness as individuals and as a collective. Titled, Unique As We Are, the multi-platform campaign marks the evolution of women around the world, and the Pandora brand itself.

The campaign focuses on the women in the 100 countries where Pandora is currently present. “Unique As We Are is a bigger celebration of women today. With this campaign we’re going one step further than we ever have before to connect with women around the world and cherish what makes them unique, independently and together,” says Stephen Fairchild, Senior Vice President & Chief Creative Officer at Pandora. “Our ambition is to connect with women on a deeper emotional level and inspire them to do the same.”

The print campaign consists of a series of advertising visuals, shot by fashion photographer, Cass Bird. The Pandora jewelry from the Spring 2016 collection is showcased alongside each woman’s sense of style. The television commercial directed by award-winning director, Martin Werner, features Danish actress, Solbjørg Højfeldt.

Pandora was founded in 1982 and is headquartered in Copenhagen, Denmark. The brand is sold in more than 100 countries, across six continents, through approximately 9,300 points of sale, including more than 1,800 concept stores.
 
By Shomara Roosblad