Pottery Barn Kids debuts in UK, taps John Lewis

Pottery Barn Kids, the children’s division of the American furniture and home décor brand, is coming to the UK with a dedicated e-commerce site and a retail presence at John Lewis & Partners.


Pottery Barn Kids

The speciality retailer said the UK launch represents a “proud moment” for the business, which launched in 1999 in San Francisco, California.

The UK website, potterybarnkids.co.uk, will offer a curated selection of home furnishings and textiles for baby and kids. This is likely to include an assortment of 100% organic cotton bedding, toys and bath accessories and nursery essentials such as backpacks, as well as the exclusive West Elm x Pottery Barn Kids collection. 

Additionally, UK customers will be able to find Pottery Barn Kids shop-in-shops in selected John Lewis & Partners stores from mid-October. Located at in Oxford Street, Peter Jones in Chelsea and Stratford City and online at johnlewis.com, the stores will feature a curated selection of baby and nursery décor.

Jennifer Kellor, President, Pottery Barn Kids, said: “We design safe, functional and stylish products to create inspired baby and kids’ rooms, and our proprietary designs, responsible sourcing and manufacturing, furthers our commitment to create a healthier home, community and world. Launching the Pottery Barn Kids UK e-commerce site and curated shop-in-shops with renowned retailer, John Lewis, provides customers the opportunity to celebrate the milestones and special moments of childhood with us.”

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