368
Fashion Jobs
SHISEIDO
FP&A Manager (Korean Only)
Permanent · SEOUL
AESOP
Aesop Hanam Starfield - Retail Consultant
Permanent · HANAM-SI
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
Published
Jun 27, 2018
Download
Download the article
Print
Text size

Retailers co-operate on new approach to UK fashion sizing

Published
Jun 27, 2018

With a new survey showing that the rate of online returns is massive in the UK for the fashion sector, it's interesting that a number of leading British fashion retailers are working together to collect sizing data from thousands of their customers.


UK body sizes are changing but shapes are changing too



The aim is to produce a new sizing standard that will mean happier shoppers who don't have to over-order, and fewer returns due to sizing issues.

The retailers working on the project are among the biggest in British mass-market fashion, including Asos, Next, Monsoon, New Look, River Island and Tesco (which markets the F&F line).

They're collaborating with Select Research on a UK-wide project, called Shape GB, to look at the sizes of 30,000 men and women. The stores will encourage their customers to sign up for the survey via a smartphone app. 

The study will look at their body volume indicator (BVI), a better option than measuring body mass index (BMI). It will be able to see where the weight on the body is distributed as recent decades have seen body proportions shifting. The last national sizing survey was undertaken in 2001.

The technology being used for the new survey claims to be able to create a 3D picture of what is happening to the bodies of British consumers, which will be vitally important for the fashion sector.

Copyright © 2024 FashionNetwork.com All rights reserved.