Ryan Reynolds becomes Piaget brand ambassador

The Canadian actor has been chosen to represent the Swiss watch-making and jewellery brand internationally.
 

It is a way for Piaget to strengthen its links with the world of the seventh art. After actress Jessica Chastain, brand ambassador since January 2015, the Swiss company has looked to Ryan Reynolds, who starred as super-hero Deadpool and in Green Lantern.

"Ryan Reynolds can charm audiences the world over, thanks to a combination of elegance and charisma. His remarkable, daring screen roles and his captivating charm make him one of Hollywood's leading personalities," explained Philippe Léopold-Metzger, Piaget's CEO.