Seiko Corp launches Grand Seiko of America

By

Gabriella Lacombe

Published
Oct 2, 2018

Japanese luxury watch company Seiko Watch Corporation has announced the launch of a new subsidiary that will market the Grand Seiko brand in the United States. Grand Seiko Corporation of America was incorporated under New York State law and is a wholly owned subsidiary of Seiko Watch Corporation.

This new branch is the first independent Grand Seiko company in the corporation's history, and will market products through the company's existing network of retail partners; through the Grand Seiko Boutique in Beverley Hills; and through the Seiko Boutiques in New York and Miami.

"The creation of this new company is an important part of our global strategy," said Shinji Hattori, chairman and CEO of Seiko Watch Corporation. "Grand Seiko has been making remarkable progress in the USA in the past two years. The new company will be able to build on that momentum, focussing uniquely on developing Grand Seiko as a luxury watch brand and serving the needs of retail partners and our customers." 

In a press release, the watch company said it would announce further strategic and marketing initiatives for New York in November. 

Established in 1960 and launched internationally in 2010, Grand Seiko established itself as a fully independent brand in 2017. The brand's product range in price from $2,200 to $60,000, and operates as a fully integrated watch maker. 

The Seiko Watch Corporation first U.S. subsidiary, Seiko Corporation of America, was founded in 1970.