365
Fashion Jobs
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
Translated by
Benjamin Fitzgerald
Published
Mar 3, 2017
Download
Download the article
Print
Text size

Shiseido unveils dual campaign for EMEA region

Translated by
Benjamin Fitzgerald
Published
Mar 3, 2017

Shiseido wants to renew its brand image for Europe, the Middle East and Africa. The Japanese group has unveiled two new campaigns dedicated to this market, surrounding its Bio-Performance Lift Dynamique and Ultimune products. The commercials were crafted in-house by the group's EMEA image manager, a newly created position.

A screen shot for the Ultimune video - Shiseido EMEA


The Japanese cosmetics giant reviewed the organisation of the region last October, announcing the debut of Shiseido EMEA, and integrated its fragrance subsidiary, Beauté Prestige International (BPI), based in France. Louis Desazars, head of the new division, hopes "to move the Shiseido brand from the 5th place in the regional ranking of care brands to the top 3."

Desazars also wants to position the group among the top 5 prestige beauty brands by 2020, where, at the moment, Shiseido sits in 8th place.

The two campaigns are supposed to support this objective, with the intention of "breaking traditional advertising codes in the sector and capitalising on the Japanese heritage associated with a search of beauty and its expression in art."

The first video, focusing on the Ultimune product, mixes dance with marital arts. It's a black and white film directed by Jacob Sutton and features duo AyaBambi. The second stars supermodel Sasha Pivovarova.

Campagne Ultimune

Copyright © 2024 FashionNetwork.com All rights reserved.