AFP-Relaxnews
Jul 8, 2015
Topshop digs into its archives for new vintage collection
AFP-Relaxnews
Jul 8, 2015
Topshop is getting ready to launch its new, limited edition collection honoring classic British style.
"Archive," which hits stores on Thursday, will comprise 33 pieces dug out of the brand's trunk of original designs from its early days on the UK high street.
The collection's "irreverently cool British style" will come in the shape of classic Seventies smock dresses, disco jeans and authentic Eighties-style prom dresses. The Nineties are represented by a lurex halter dress and a maxi rave coat, completing the collection of revamped "cult classics" for Millennial shoppers.
The authentic re-editions will be accompanied by modernized styles for fashionistas looking to blend their style across the decades. The result is a fun mash-up of acid-wash denim, polka dot playsuits and body con dresses.
Shoppers will also be able to interact with the brand on the initiative, signaling which pieces they would like to see re-issued by taking part in the social media competition #BringThatBack, posting photos of their old favorites to see them integrated into the collection.
Rolling Stones rocker Keith Richards' grandaughter Ella Richards is fronting the collection's campaign, channeling its British heritage vibe.
"Archive" arrives in stores and online on July 9.
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