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Published
Jul 20, 2017
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Urban Outfitters teams up with Jockey to launch 80s-inspired capsule

Published
Jul 20, 2017

Urban Outfitters has partnered with Jockey to create a capsule collection of five pieces celebrating intimates fashion of the 80s.

Urban Outfitters


The capsule includes five interchangeable pieces. The styles include high waist bikinis, Jockey-trademarked High Y-cut bottoms, sports bra sets, cropped tees and women's boxer shorts.

The collection, Jockey for UO, was born out of Urban Outfitters' desire to recreate intimates styles from the 80s. Urban Outfitters calls it "classic, essential and redesigned for right now."

Urban Outfitters' e-commerce team has designed the page to deliver a distinctly 80s feel. The range of colors offered in the collection, including coral, heather gray and dusty blue are featured alongside the bold silhouettes of 80s intimates.

Price points for the collection range from $15 for hipster boy shorts and underwear bottoms to $20 for the cropped tee and bra tops.

Jockey for UO is available globally as well as online through Urban Outfitters' site. It is exclusively available through Urban Outfitters.
 

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