Westfield unveils Uber deal to enhance shopping experience

By

Barbara Santamaria

Published
Jun 5, 2017

In a bid to increase footfall and offer shoppers a more convenient shopping experience, Westfield has become the first shopping centre to partner with Uber.

As part of the agreement, Westfield is establishing specific pick-up and drop-off points at its two London shopping centres in Shepherd's Bush and Stratford City.

The shopping malls are among the largest in London, housing both high end and mass brands such as Burberry, Coach, Kate Spade New York, H&M, Zara and River Island. By integrating Uber’s service, the shopping centre owner aims to reduce waiting times for consumers and ensure a seamless shopping experience.

“Westfield is proud to be the first shopping centre to partner with Uber to deliver an enhanced service for our customers. This new service is an example of bringing together physical and technological solutions which are focused on delivering a real benefit to our customers,” said Paul Buttigieg, director of operations.

To request a ride, visitors will be able to use the app in the centre and will receive clear instructions enabling them and their allocated driver to meet at the Uber zone, directed on the way by clear signage in both centres.

“We understand that it can sometimes be tricky for drivers and riders to locate each other in a big venue and we are excited to see the impact of our new Uber zones on shoppers,” commented Jo Betram, regional manager of Uber in the UK.