bgX in Uber link for direct delivery of beauty services

By

Sandra Halliday

Published
Mar 7, 2018

New beauty tech platform bgX has launched a partnership with Uber which starts with London (assuming Uber’s ban there will be overturned), Paris and Dubai, “connecting professional hair salons to their communities.”

The company said the platform “will provide the convenience of having premium salon styling delivered directly to women at home, work or at a hotel.” And we’re told it’s the first time a firm has fully integrated with the Uber for Business service.  

bgX co-founders Ali Rafi and Paria Ghorashi started their tech platform delivering home beauty services to women in Dubai as blowout&go. They said they launched the app after finding that “busy women don't always have time to plan and book appointments in advance” and added that “a truly on-demand service was needed, and there wasn't anyone in the world doing it.” 

It’s a development we’re likely to see more of as it feeds into consumer desires for instant gratification, their obsession with apps and their interest in personalisation. And It’s part of a whole wave of businesses that are delivering beauty services direct to consumers in new ways, such as Blow Ltd and others.

Ghorashi said “there is a huge demand for beauty services to be delivered in this way.” 

Customers will be able to book a stylist to their home or office directly from their smartphone (either iOS or Android) with blowdrys and styling on offer to start with but other treatments to follow. 

The fee will be £65 for a blow dry with bgX saying it will “only use premium salons for the service, to ensure a high threshold for competence, quality and professionalism.” Balmain Paris Hair Couture has signed up “as a strategic and educational partner with the service as well to help maintain standards of service.”

And the app will have a rating service similar to the Uber car app so that customers can rate their stylist out of five.