With a new leitmotif -- 'Clothes For Humans' -- Benetton is shaking up its brand philosophy. More than an advertising campaign, the Italian firm has reworked its entire communication strategy and the structure of its collections, for a more pragmatic approach to apparel.
The Italian shoemaker has called upon English actor Jack Huston for its autumn-winter 2017 men's campaign. The women's campaign is inspired by icons of the 1960's - Twiggy, Jean Shrimpton and Jane Birkin.
Tiffany & Co has become the first luxury label to sponsor a Snapchat lens. For 24 hours, Snapchat users can add a touch of Tiffany glamour to any photo or video, using a custom-made filter of blue and white hearts.
Japan's Line Corp on Wednesday said soaring advertising revenue helped it swing into profit in the first half of the year, in the messaging app maker's first public earnings report since its billion-dollar stock market listing.
Verizon Communications Inc said on Monday it would buy Yahoo Inc's core internet properties for $4.83 billion (£3.6 billion) in cash to expand its digital advertising and media business, ending a lengthy sale process for the fading Web pioneer.