Mid-August saw the world’s largest fashion trade event soar in popularity. Figures just in report 3500 overall exhibitors, a 30% increase from last year.

While we are still waiting to discover his first fragrance with BPI, Elie Saab keeps us happy waiting by launching a ready-to-wear wedding gown collection. Eleven signature pieces light up the shop on their launch in Paris on September 7.

With Saturday’s kick-off (September 4), FashionMag.com focuses on a selection of emerging and established fashion and accessory brands that will be present at Paris’ Prêt A Porter trade show.

Californian outdoor wear brand adds wetsuits to its product offer as it expands its surfwear collection in Europe.

Issues of quality and sustainability which threaten the long-term growth of the premium cashmere industry are addressed at the Cashmere World trade fair. Event takes place 23 - 25 November 2010, Beijing.

Trade show Asia OutDoor’s growth propels. For its fifth edition, held July 28-31, the Chinese fair saw its attendance jump over one year by almost 14%. JV organisers note record visitors.

Sainsbury’s and Mothercare will be among the retailers participating in the retail mentoring program at 2010’s BLE trade show. Legal, technical and financial questions will be answered. The show takes place 28-30 September at London’s Grand Hall, Olympia.

Buenos Aires Fashion Week ended on August 13. Spring-summer 2011 fashions were presented amid the Argentine winter. BAFWEEK focused on sailor stripes, jungle themes and 80’s style.

Pure London has joined forces with French trade show Who’s Next and Premiere Classe to host a buying event in Dubai. Middle East Fashion Days will take place from 19th – 21st October 2010.

Trade fashion event Pure London announces the launch of a new show in February 2011, dedicated to the needs of retailers and brands from the young fashion industry.

Pure London closed its doors last night with a record breaking 24% increase in visitor numbers, compared to August 2009 and international visitor numbers were up by 27%.

Over the two day event, July 21 and 22, held in São Paulo, Première Brasil welcomed 4,589 visits, 50% more compared to January this year (3,057 visits).

Medellín's image becomes resonate with the world, since becoming known as the epicentre of Latin American fashion at Colombiamoda's trade show.

Colombiamoda breaks out this year with high expectations. On Monday 26th July at the Plaza Mayor de Medellín one of the most important fashion events in Latin America opened up. It will run until July 30.

Following self-named Beirut brand Basil Soda’s 2006 “Armure-Parure” collection, the brand plans on presenting four small ready-to-wear collections each year, of essentially evening wear.