The launch party for the H&M capsule collection by Isabel Marant in Paris.

A few weeks ahead of the official opening of the H&M capsule collection designed by Frenchy Isabel Marant, the Swedish giant held a very Parisian-style party at the Tennis Club to celebrate this latest stylistic collaboration. Decked out in unvarnished wood, with typical furniture façades, a disco ball, a dance floor and other concert happenings, the lucky few squeezed in to get a glimpse of the designer’s iconic, revisited pieces, ready to be sold worldwide. Without fail, the designer’s relaxed and fashionable collection will entice one and all.


Isabel Marant:

I wanted to organize a huge party that gathered together all the wonderful and funny people of Paris.
It is also a certain form of recognition and it was a sort of challenge to say yes but also to ask myself ‘what, how and why’ and it quickly transpired that I could give and make accessible all my creations which already exist to many people who have sent me fan letters that say ‘yes, but I can’t let myself buy it’, I love what you do but unfortunately it’s too expensive’ or ‘I live in a country which does not sell your brand’ or ‘I had this piece that I loved but I lost it’, so there you go.

Margarita Van Den Bosch:

It’s so nice to present her in other countries and her style, her way of styling and mixing clothes and qualities but also casual with more party wear.

Alek Wek:

My nieces, I used to take care of them, I used to babysit them; now they are at Cambridge University and when they heard that I was going to shoot for H&M and they already love H&M. They were like ‘When is it coming out?’ they are going to line up with all their friends and buy it.

Isabel Marant:

I am very sincere in what I do, I always follow my instincts, I create what I would want to wear, what I want to see worn. Effectively, I tried to create an easy and wearable look but with a certain attitude and a certain elegance.

Olga Kurylenko:
They are always such feminine pieces and the lines are always so soft, there is nothing vampy about them. They are sexy pieces but made in a soft way.

Isabel Marant:

I don’t dress imaginary women but I dress those women around me and that has always been my intention with my creations.

Music free of right/ Bandit & Nikit 2012

Copyright : Paris Modes Productions