What's new in fashion?

September always brings new trends in the world of fashion. Between new muses, new ads, and new collaborations, everything is showcased to tempt us. Firstly, there’s fresh wave of new stars to obsess over. Sophie Turner, one of the heroines from the series, Game of Thrones, poses for the latest Louis Vuitton campaign. Selena Gomez, with no less than 125 million fans on Instagram, is the perfect incarnation of the Coach girl. As always, we’re Kate Moss’ biggest fans as she models for Miumiu. We also love Isabella Rosselini, who appears with her son for Sies Marjan, and staying on the familial theme, Acne Studios hits a home run by displaying a male same-sex couple alongside their children. Finally, our hearts have been stolen by the latest Ermenegildo Zegna by Alessandro Sartori campaign, featuring Robert de Niro joined by Benjamin Millepied.As for collabs, three in particular are grabbing our attention. The first is that between Jonathon Anderson and Uniqlo, while street-cred is attributed to Vans who have just finished working with Karl Lagerfeld, as well the capsule collection, ‘The Ten’ designed by Off White founder, Virgil Abloh, for Nike. And let’s not forget the soon-to-be collaboration between H&M and designer of romantic dresses, Erdem.Balmain and L’Oréal steal the show with their beauty collab constituting a makeup collection of 12 new shades of lipstick with which to set autumn ablaze.To round things off just before the end of the year, we must not miss the almost joint opening next October of two museums dedicated to Yves Saint Laurent: one in Paris, and the other in Marrakech. Finally, don’t hesitate to bid a final farewell to Colette, the world’s most celebrated concept store, which will close its doors for the last time this December, in Paris. Music : Bandit & Nikit

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