364
Fashion Jobs
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
ADIDAS
Manager, bu - Football Apparel, Brand Adidas
Permanent · SEOUL
SWAROVSKI
District Manager (Travel Retail)
Permanent · SEOUL
SHISEIDO
E-Key Account Manager, Cosmetics&Fragrance (Korean Only)
Permanent · SEOUL
ADIDAS
sr. Manager, Process Excellence & Analytics, Scm
Permanent · SEOUL
ADIDAS
Director, Performance Management/s&op
Permanent · SEOUL
LEVI'S
DTC Assistant Marketing Manager
Permanent ·
AMORE PACIFIC
[경력] '24년 Amorepacific_기술기획 직무 채용
Permanent ·
Published
Apr 16, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Adidas introduces eco-friendly Stan Smith shoe

Published
Apr 16, 2021

Adidas revealed on Thursday a new eco-friendly Stan Smith shoe made from mushroom-based material innovation that looks and feels like leather. 

Stan Smith Mylo. - Adidas


Dubbed the Stan Smith Mylo, named after the innovative material, it is made from renewable mycelium - the underground roots of mushrooms - and is created using a highly efficient grow process that takes less than two weeks.

“The introduction of Mylo as a new material is a major step forward in our bold ambition to help end plastic waste,” said Amy Jones Vaterlaus, global head of future at Adidas. 

“As a planet, we must learn to work with nature rather than against it and put all our efforts into finding innovative solutions that are created responsibly with resources that renew at a sustainable pace. designed in synergy with earth’s ecosystems. and as a brand, we continue to explore the possibilities in material innovation.” 

The new concept was made possible through a partnership with Bolt Threads, a biotechnology company committed to creating the next generation of advanced materials.

“By creating the iconic Stan Smith with a mylo material upper, adidas is demonstrating the far-reaching potential of this innovative material,” said Jamie Bainbridge, VP of product at Bolt Threads. 

“We are thrilled to be working with adidas in the kind of development partnership that makes innovation a reality. Mylo has the strength and performance it does today thanks to the guidance and deep technical expertise of the adidas team in making great footwear.”

Adidas said it chose its simple and classic Stan Smith as the first silhouette to be crafted from the game-changing material as it is one of its biggest and most iconic franchises, meaning it can scale the rollout of Mylo faster for more environmental impact. 

Adidas has previously dived into innovative materials, as part of a partnership with the Parley for the Oceans initiative. It launched Parley-branded shoes and clothes out of ocean plastic in 2020 and "Primeblue" fabric containing Parley marine waste in existing lines like its popular Ultraboost shoes.

Copyright © 2024 FashionNetwork.com All rights reserved.