363
Fashion Jobs
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
ADIDAS
Manager, bu - Football Apparel, Brand Adidas
Permanent · SEOUL
SWAROVSKI
District Manager (Travel Retail)
Permanent · SEOUL
SHISEIDO
E-Key Account Manager, Cosmetics&Fragrance (Korean Only)
Permanent · SEOUL
ADIDAS
sr. Manager, Process Excellence & Analytics, Scm
Permanent · SEOUL
ADIDAS
Director, Performance Management/s&op
Permanent · SEOUL
LEVI'S
DTC Assistant Marketing Manager
Permanent ·
AMORE PACIFIC
[경력] '24년 Amorepacific_기술기획 직무 채용
Permanent ·
By
Reuters
Published
Nov 26, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Amazon opens pop-up store on China's Pinduoduo until year-end

By
Reuters
Published
Nov 26, 2019

Amazon.com Inc on Monday said it will open a pop-up store on Chinese e-commerce platform Pinduoduo Inc that will run until the end of December and carry a selection of about 1,000 products from overseas.


Reuters


The move, which was initially reported by Reuters on Sunday, points to how the U.S. firm’s China strategy is evolving after it decided earlier this year to stop operating a marketplace in the country for domestic-selling merchants.

In April, it said it would instead increase its focus on selling goods from abroad to Chinese buyers and on its other businesses in the country like cloud services.

Amazon had found it difficult to compete with entrenched, home-grown players such as Alibaba Group Holding Ltd’s Tmall and its rival marketplace from JD.com Inc.

In a sign of Tmall’s dominance, Amazon opened an online store on the platform in 2015.

Its decision to open a store on Pinduoduo, however, points to how the four-year-old startup has disrupted Alibaba and JD.com’s dominance of China’s e-commerce market through its popularity with China’s rural residents.

Competition between the three firms have heated up in recent months and Pinduoduo, which woos customers with deep discounts and group-buying deals, suffered an $11 billion slump in value last week after it posted a much wider-than-expected quarterly loss that stemmed from efforts to fight rivals with heavy subsidies.

“The Amazon Global Store pop-up store on Pinduoduo provides customers with a curated selection of about 1,000 overseas products with competitive prices, authenticity guarantee and convenient shipping,” an Amazon spokeswoman said in a statement.

“We look forward to enabling customers to enjoy cross-border shopping through this store, in addition to more deals and tens of millions of products available on z.cn,” she said, referring to the website Amazon.cn.

A spokeswoman for Pinduoduo said that the initiative was part of an aim to “offer equal opportunIties for our users to access global products."

“We are committed to working with our partners as part of our global outreach to offer best value-for-money products worldwide to our users,” she said.

© Thomson Reuters 2024 All rights reserved.