363
Fashion Jobs
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
ADIDAS
Manager, bu - Football Apparel, Brand Adidas
Permanent · SEOUL
SWAROVSKI
District Manager (Travel Retail)
Permanent · SEOUL
SHISEIDO
E-Key Account Manager, Cosmetics&Fragrance (Korean Only)
Permanent · SEOUL
ADIDAS
sr. Manager, Process Excellence & Analytics, Scm
Permanent · SEOUL
ADIDAS
Director, Performance Management/s&op
Permanent · SEOUL
LEVI'S
DTC Assistant Marketing Manager
Permanent ·
AMORE PACIFIC
[경력] '24년 Amorepacific_기술기획 직무 채용
Permanent ·
Published
May 18, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Authentic Brands reportedly prepared to pay $1 billion for Reebok

Published
May 18, 2021

Put up for sale by Adidas, Reebok has reportedly already attracted a sizeable bid from Authentic Brands Group. According to The New York Post, the owner of brands including Barney's, Juicy Couture, Nautica, Nine West and Frye, has offered $1 billion for the sportswear company. 


Reebok


This offer is far below the $3.8 billion that Germany's Adidas spent when it acquired Reebok in 2006, in an effort to better compete with U.S.-based sportswear giant Nike. The figure is, nevertheless, in line with the evaluations that observers have been making since mid-February, when Adidas officialized its long-held desire to separate from Reebok, whose underperformance has gradually become problematic for the group.  

Neither Adidas nor Authentic Brands have denied or responded to the claims made by the press as of yet. 

Earlier this month, Reuters reported that, in particular, Adidas was expecting offers from the Chinese groups, Anta Sports, which acquired Amer Sports, the owner of the Salomon and Arc'Teryx brands, in 2019, and Li Ning, as well as Korean-owned Fila. However, these Asian plans have run into difficulties due to the recent Chinese boycotts of Western brands in the context of the controversies surrounding the forced labour of  Uyghurs in Xinjiang. New York-based Cerberus Capital Management has also reportedly expressed interest in the brand. 

In 2020, Reebok's sales declined 19% to 1.4 billion euros. This corresponds to less than half of the 3 billion euros in revenue generated by the brand in 2005, before its acquisition by Adidas. Increasingly, Reebok has been identified by the German company's investors as one of the principal impediments to the group's development. Adidas had already considered selling the brand for a sum of 1.7 billion euros in 2014, with possible buyers at the time including a Thai mogul and Emirati investment funds. 

Over the last few years, Reebok has been reorganized around a reduced network and revised lifestyle and training catalogs. The brand's creative direction has also been confided to designer Kerby Jean-Raymond, while the label's collaborations with artists including the likes of Cardi B have also become more frequent. 

Copyright © 2024 FashionNetwork.com All rights reserved.