338
Fashion Jobs
HENKEL
Consumer Brands Ecommerce Key Account Manager
Permanent ·
HENKEL
Consumer Brands R&D Graduate 1year Program - Regulatory Affairs
Permanent ·
HENKEL
Regional Product Manager Apac in Korea
Permanent · INCHEON
AESOP
Duty Free Operations Coordinator
Permanent · SEOUL
AESOP
Retail Business Manager
Permanent · SEOUL
AESOP
Retail Business Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] E-Key Account Manager - Sales Online, Consumer Products Division
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Finance Controller - Professional Products Division
Permanent · SEOUL
AESOP
The Hyundai Seoul - Retail Consultant
Permanent ·
AESOP
Aesop Busan - Retail Consultant
Permanent · BUSAN
ADIDAS
Manager, bu - Sportswear App & Kids, Brand Adidas
Permanent · SEOUL
ADIDAS
Manager, Digital Account Management, Wholesale
Permanent · SEOUL
CLINIQUE
Brand General Manager, Clinique And Lab Series
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] E-Key Account Manager - Kerastase, Professional Products Division
Permanent · SEOUL
CHANEL
Wfj Marketing Coordinator
Permanent · SEOUL
CHANEL
Strategy Planning Professional
Permanent · SEOUL
CHANEL
Wfj as Coordinator
Permanent ·
CHANEL
Sustainability Project Manager, Asia Pacific
Permanent · SEOUL
CHANEL
Senior Client Loyalty Professional
Permanent · SEOUL
ADIDAS
Service Manager, Tech
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Trade Marketing Manager - l'Oreal Paris
Permanent · SEOUL
ADIDAS
Senior Manager, Membership Planning & Performance Management, Membership
Permanent · SEOUL
Published
Dec 6, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Balenciaga: Knights of the Round Table for Fall 2021

Published
Dec 6, 2020

Balenciaga debuted a novel new runway show format on Sunday afternoon – though not a Paris catwalk, but instead in a customized video game named 'Afterworld: The Age of Tomorrow'.
 
The game did require a rather long wait, as guests were greeted with the message: “Please wait to access the game (your queue number is above). Do not reload this page.”


Balenciaga Fall 21 - Balenciaga

 
Duly warned, with cappuccino in hand, one attended patiently before entering Balenciaga’s Tomorrow. A digital clock listing your place in the queue. After gaining admission, the game’s architecture turned out to be a jumble of modernist boutique: concrete bunker, futurist Eldorado, and inner-city garden. 

Twiddling one’s thumbs led one on a tour of the boutique -- whose design echoed Balenciaga’s Paris flagship -- itself a former garage on the city's Rue du Faubourg Saint-Honoré, with graphic flooring, high-gloss stainless steel shelves and techy hangers.

Interspersed within the virtual world were models, mannequins and avatars wearing the Fall 2021 collection designed by Balenciaga’s creative director, Demna Gvasalia. In yet another power packed series of clothes from the Georgian designer: Oversized rock star bashed-up wool suits; crisp calico blazers; giant trenches that looked cut three sizes to large; massively wide shouldered spy coats – all finished with sleeves that ended at the finger tips.
 

Balenciaga Fall 21 - Balenciaga

 
Nearly all the cast wore elements of Arthurian armor – with metal greaves, sabatons and cuisses. Though all reimagined in a lacquered material much lighter than the traditional steel. Each model posing as if ready for a royal rumble in the Demna’s Age of Tomorrow game. After hours Lancelots of the Lake.

The collection had certainly oodles of kick and attitude. No designer does volume with as much credibility as Gvasalia, whose aesthetic manages to impart downtown cool, along with a sense of heroism.
 
Plus, fans of his logomania will find lots to acquire in this array - from white shirts with Balenciaga written as if for an oil can, to new NASA Balenciaga satchels. In fact, the highlight of the whole display were the silver astronaut parkas and blue NASA flight jackets. 


Balenciaga Fall 21 - Balenciaga


 
But, if the collection was a strong clear fashion statement, the virtual journey felt like a long-winded detour. Those of us old enough to have been alive when the last Catholic president - JFK – was in the White House will struggle with this convoluted video game. One kept on ending up in gray mortar backrooms or behind bushes. Quite what the pre-show trumpeted “allegory of 2031” was exactly very hard to fathom. 
 
But, one should praise the house for at least attempting a new format in the midst of the pandemic, when entire fashion runway seasons were forced to cancel. 
 
Besides, King Arthur, and Cristobal, probably would have liked the clothes very much. They were that good.

Copyright © 2024 FashionNetwork.com All rights reserved.