363
Fashion Jobs
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
ADIDAS
Manager, bu - Football Apparel, Brand Adidas
Permanent · SEOUL
SWAROVSKI
District Manager (Travel Retail)
Permanent · SEOUL
SHISEIDO
E-Key Account Manager, Cosmetics&Fragrance (Korean Only)
Permanent · SEOUL
ADIDAS
sr. Manager, Process Excellence & Analytics, Scm
Permanent · SEOUL
ADIDAS
Director, Performance Management/s&op
Permanent · SEOUL
LEVI'S
DTC Assistant Marketing Manager
Permanent ·
AMORE PACIFIC
[경력] '24년 Amorepacific_기술기획 직무 채용
Permanent ·
Translated by
Jennifer Braun
Published
Jul 25, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Benetton losses widen in 2016

Translated by
Jennifer Braun
Published
Jul 25, 2017

Benetton is not yet back on track, but is still pursuing its investment plan. The clothing group has struggled to take off despite its reorganization that began in 2015, which saw the company refocus on its two main brands, United Colors of Benetton and Sisley, by completely changing its structure.


One of the brand's stores in India. - Benetton Group


In 2016, the Italian brand had a turnover of 1.376 billion euros compared to 1.504 a year earlier, down 8.5%. The decline was related to the large number of store closures and also due to, as the company points out, "the decline in sales, especially through indirect sales channels, and the poor performance of stores in direct management, especially in Italy, France, Germany, Poland and Turkey ".
 
Benetton Group also nearly doubled its net loss from 46 million in 2015 to 81 million euros a year later, while it recorded an operating loss of 38 million compared to 19 million the previous year.

The results were published in Edizione’s 2016 balance sheet, the holding company which controls 100% of Benetton and the empire of the eponymous family. "In 2016, Benetton Group suffered from continued economic stagnation in Europe, with a deterioration in sales and profitability which resulted in a weakening of its financial position," the report said. Cash flow going from 85 to 24 million in one year.
 
The textile group says, however, that "it has not slowed down its ongoing transformation projects or its investment plan, and is on track to achieve them as planned without falling into debt".
 
Moreover, Benetton accelerated its investments last year, since they increased by 39.2% compared to 2015, reaching 45 million euros. Nearly 330 outlets were opened or repositioned in 2016.
 
Italy is now the company's second largest market with 36.5% of sales, behind Europe (38.8%) and ahead of Asia and Latin America (24.7%). Sales in the three regions still declined.
 
As the report concludes, "the road ahead is still long".

Copyright © 2024 FashionNetwork.com All rights reserved.