367
Fashion Jobs
SHISEIDO
FP&A Manager (Korean Only)
Permanent · SEOUL
AESOP
Aesop Hanam Starfield - Retail Consultant
Permanent · HANAM-SI
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
Published
Sep 5, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Carnaby in Queen collab ahead of Bohemian Rhapsody movie release

Published
Sep 5, 2018

Carnaby is continuing to specialise in quirky marketing campaigns that make the most of the street and general area’s music industry heritage with its latest event being a collaboration with Twentieth Century Fox. Between them, they’re bringing a world-first Queen-inspired art installation and immersive exhibition to Carnaby Street just as the movie Bohemian Rhapsody is set to debut in cinemas. 


Carnaby Street


 
Tourist destination Carnaby Street has unveiled the exclusive art installation in celebration of the movie (which is named after Queen’s most successful chart single), with Freddie Mercury’s lyrics a key focus on the installation ahead of the film’s UK release on October 24.  

Visitors can see the giant colourful neon lyrics including Queen’s opening ‘Is this the real life? Is this just fantasy?’ along with the playful ‘Galileo’ and ‘Figaro’. Elsewhere, Queen’s crest – originally designed by Mercury – features on Carnaby’s arches, with a giant illuminated crown topping Carnaby’s shimmer flag.

A pop-up shop and exhibition located at 3 Carnaby Street will also open on October 10 with a showcase of photographs, prints, footage and costumes. The store will also stock official movie merchandise and Queen-inspired products and will feature experiential activity including a visit from the official Madame Tussauds Freddie Mercury waxwork.

It’s not the only music-linked event landlord Shaftesbury has run in the Carnaby area this year with last month seeing the launch of the Tusk Rhino Trail, a month-long campaign to celebrate the rhino and to raise awareness for the conservation of the endangered African species.

And the music link? Twenty-one specially painted and embellished rhino sculptures charged onto the streets of London, including a design by Ronnie Wood situated on Broadwick Street just off Carnaby Street. The sculpture can be seen until September 22.

Carnaby has evolved over the years from a must-visit fashion retail location in the 1960s and 70s to a souvenir shop-dominated street in later decades. But this century has seen it riding high again and Shaftesbury has carefully curated the list of tenants there. That has created the current quirky, aspirational mix including a strong combination of accessories and beauty retailers, sport-leisure names and fashion chains.

Copyright © 2024 FashionNetwork.com All rights reserved.

Tags :
Retail
Campaigns