367
Fashion Jobs
SHISEIDO
FP&A Manager (Korean Only)
Permanent · SEOUL
AESOP
Aesop Hanam Starfield - Retail Consultant
Permanent · HANAM-SI
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
Published
Mar 31, 2023
Download
Download the article
Print
Text size

Denmark's Wheat launches exclusively with thelittleloop

Published
Mar 31, 2023

In a UK first, Danish kidswear brand Wheat has launched exclusively in Britain via clothing rental platform thelittleloop, “bringing a new level of style and sustainability to the children's clothing market for parents in the UK”.


Wheat



The agreement sees thelittleloop offering three membership plans that include insurance and full laundering, allowing users to swap the clothes at will for new sizes or new seasons. Ranging in price from £18 to £36 per month.

Wheat offers a range of clothing for children aged 0-12 years, including playful prints, vibrant colours, and durable materials tailored for active kids.

The decision to launch on a rental platform in the UK fits neatly into the brand’s ethos to reduce its environmental impact and promote a circular economy. This means it can extend the life of its garments and reduce waste while also providing a more affordable option for parents “who may want to avoid investing in expensive clothing that their children will quickly outgrow”.

Wheat says all its clothing is made from sustainable materials, such as organic cotton and recycled polyester, produced in factories that prioritise ethical and fair working conditions, it noted.

Charlotte Morley, founder and CEO of thelittleloop, said: “This is the first time in the UK that a kidswear brand has launched exclusively on a rental platform. Our values around sustainability and protecting the future for our children are perfectly aligned, and we know our customers are going to love the clothes.”
 

Copyright © 2024 FashionNetwork.com All rights reserved.