366
Fashion Jobs
AESOP
Aesop Hanam Starfield - Retail Consultant
Permanent · HANAM-SI
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
Translated by
Nicola Mira
Published
Jul 5, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Digital experience platform Contentsquare buys Pricing Assistant, Clicktale

Translated by
Nicola Mira
Published
Jul 5, 2019

Contentsquare, a French digital experience platform specialised in data analysis on consumer behaviour has made its first two acquisitions, buying Paris-based e-merchandising solution provider Pricing Assistant and Israeli firm Clicktale, a competitor of Contentsquare in the field of user experience metrics.


Jonathan Cherki (left), founder and CEO of Contentsquare, with Shlomi Hagai, CEO of Clicktale - Contentsquare


“There currently is no other experience analysis platform capable of integrating the effects of price and merchandising into consumer behaviour analysis,” said Jonathan Cherki, CEO of Contentsquare, commenting on Pricing Assistant’s acquisition. Pricing Assistant was created six years ago and among its clients are Rakuten, Alltricks, Mr Bricolage and more.

However, Contentsquare's most significant acquisition is that of its Israeli competitor Clicktale. The latter has clients like Dell, RBS and T-Mobile, taking the two firms’ combined number of international clients to 600, of which 30% are said to be ranked among the Fortune Global 100.

“The merger of Clicktale and Contentsquare creates a digital data gold mine which will enable companies to interpret and forecast the impact of all types of digital elements - including content, price and product - on consumer behaviour,” said Cherki. “These unique metrics are increasingly useful in activating personalised digital experiences in real time, via an eco-system of over 50 partners between merchants and tech companies,” added Cherki.

Contentsquare was launched in 2012 and among its clients are LVMH, Sephora, Samsung, Rakuten, Nissan and Salesforce. The firm operates offices in Paris, London, New York, Munich and San Francisco, and since its creation it has raised about €120 million in capital to finance expansion.

Copyright © 2024 FashionNetwork.com All rights reserved.

Tags :
Business