365
Fashion Jobs
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
Published
Dec 2, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Dr Martens owner seeks at least £1bn to sell the brand

Published
Dec 2, 2019

Rumours that Dr Martens could fetch as much as £1 billion appear to be on the ball, and even a possible underestimation. The shoe firm’s private equity owners are reportedly seeking at least that figure to sell the expanding company, even in the current weak economic environment.


Dr Martens


The Sunday Tines reported that owner Permira has told potential bidders that the company should be able to double its underlying earnings in the current 12 months (the period to next March), an acceleration on the already-impressive 70% growth it saw a year earlier.

The price tag would certainly represent a premium for Permira, which bought the company for £300 million three years ago. It has since set about expanding its stores and boosting the brand digitally, as well as last year appointing ex-Cath Kidston chief Kenny Wilson as CEO.

While the newspaper said the expected price was a surprise given that “many private equity firms [are] looking to cut exposure to consumer-facing companies,” that view ignores the continuing appeal of the most successful consumer-facing companies. 

Dr Martens has been able to leverage its heritage and combine it with an on-trend approach to hit a consumer sweet spot that makes the brand both aspirational for mainstream shoppers and also one that higher-spending shoppers are happy to trade down to. It has also successfully moved beyond its original youth market to appeal to wider age ranges.

Its direct-to-consumer focus with more of its own stores and more revenue coming through its webstore helped sales rise 30% last year to £454.4 million and the fact that profits are rising even faster than that shows that the company isn’t having to resort to markdowns to shift its products.

As we reported last month, American buyout firm Carlyle is mulling a Dr Martens bid and is reportedly a front-runner to acquire the business.

Copyright © 2024 FashionNetwork.com All rights reserved.