363
Fashion Jobs
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
ADIDAS
Manager, bu - Football Apparel, Brand Adidas
Permanent · SEOUL
SWAROVSKI
District Manager (Travel Retail)
Permanent · SEOUL
SHISEIDO
E-Key Account Manager, Cosmetics&Fragrance (Korean Only)
Permanent · SEOUL
ADIDAS
sr. Manager, Process Excellence & Analytics, Scm
Permanent · SEOUL
ADIDAS
Director, Performance Management/s&op
Permanent · SEOUL
LEVI'S
DTC Assistant Marketing Manager
Permanent ·
AMORE PACIFIC
[경력] '24년 Amorepacific_기술기획 직무 채용
Permanent ·
Published
Jun 28, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Fila's debut runway to take place in Milan

Published
Jun 28, 2018

After a relatively low-key decade or so, Fila is making a come back – and this time its ambitions go way beyond sportswear. The brand, founded in Italy in 1911, is cultivating its image as a fashion label and will present its first ever runway show at the next Milan Fashion Week, set to take place from September 18th to 24th, 2018. The exact date and venue of Fila's show have not yet been confirmed. 


Fila will reveal its Spring/Summer 2019 womenswear collection on the catwalk in Milan this September - Fila


The brand was acquired by a South Korean businessman via Fila Korea in 2007 and has been on something of a mission of late as it seeks to up its prestige and desirability through collaborations with designers such as Jason Wu, Anna Sui and Gosha Rubchinskiy. At February's Milan Fashion Week the brand even made an appearance at Fendi's runway show, with the Italian luxury label emblazoning a capsule collection with the red and blue Fila logo. 

The brand's own debut runway show will be led by Antonino Ingrasciotta, who became Fila's creative director last year, after seven years in the same role at Adidas. Fila will also organise an exhibition at Milan cultural institution La Triennale, an event that will present the heritage and history of the label as well as its plans for the future. 

"After a number of successful fashion collaborations, we thought it was a natural progression to be on the official Milan Fashion Week calendar of with our own show and an exhibition delivering a 360-degree storytelling experience," explained Gene Yoon, the brand's global chairman. 

Fila is currently distributed in continental Europe through master licencee Dosenbach-Ochsner. In 2016, the brand hoped to see sales in the region increase by 10% per year to ultimately reach a total of 620 million euros in 2020. However, as the label sees a resurgence of interest in its offering thanks to the popularity of the nostalgic 90s trend, it could well surpass this target. Indeed, Patrick Buffeteau, Fila's manager in France, recently told FashionNetwork.com that the brand had seen sales in the country increase from 10 million euros in 2017 to 37 million in 2018. 

Copyright © 2024 FashionNetwork.com All rights reserved.