375
Fashion Jobs
SHISEIDO
FP&A Manager (Korean Only)
Permanent · SEOUL
AESOP
Aesop Hanam Starfield - Retail Consultant
Permanent · HANAM-SI
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
Published
May 17, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Filippa K unveils first campaign under new creative chief

Published
May 17, 2022

Swedish label Filippa K has unveiled its first campaign under its recently appointed Creative Director, Liisa Kessler, who previously designed for Saint Laurent, Chloé and Y/Project.
 

 



The debut campaign also introduces a classic swimwear capsule “as an homage to the Swedish tradition of ice bathing”. It was shot in the bare, frozen tundra of northern Sweden, and “aligns the human form with the beauty of its surrounding landscape to celebrate our authentic connection to nature, and to each other”.

The campaign coincides with the launch of Filippa K’s updated logotype, “solidifying the shift in its creative direction”. The custom design is an original concept that has been hand drawn for the label “with a bold yet classic style that connects the brand’s past to its future”.

Kessler, as the successor to brand founder Filippa Knutsson, said she’s taken inspiration from the emotions and energy of the label’s early days. And she added that the capsule nods to the minimalistic swimsuits of the 90s. 

But the materials choices are very 2020s with sustainability to the fore. Each fabric was sourced from existing upcycled and recycled textiles in order to avoid the need for any new production. 

The women’s pieces — two bikini sets and an asymmetrical one-piece — are made using upcycled black velvet from a previous Filippa K collection and blue Econyl recycled polyamide from post-consumer waste. 

The men’s board shorts and swim shorts are made from black recycled polyamide and blue recycled polyester. 

The campaign was shot by Timothy Schaumburg and filmed by Gustav Stegfors, “who spent the day with the team capturing the innate sensuality of Scandinavian culture through moments of joy and freedom”. The film and images introduce "the new faces of the brand in an authentic context that revives the original mood of Filippa K".

Copyright © 2024 FashionNetwork.com All rights reserved.