G-Star Raw to collaborate with Formula 1 driver Max Verstappen

By

Shomara Roosblad

Published
Dec 12, 2018

Dutch fashion brand G-Star Raw will be joining forces with Dutch Formula 1 driver Max Verstappen.

G-Star Raw said that both Verstappen and the fashion label are constantly innovating and pushing boundaries within their fields of expertise, making the collaboration between the two a seamless fit.

Part of the collaboration between the Formula 1 star and the fashion brand is described as “a selection of limited-edition styles,” which will be curated by the G-Star Raw design team together with Verstappen.

Rob Schilder, CEO at G-Star Raw, said: “Like a true Formula 1 heir Max has been trained and groomed from the very start to reign over F1 and he amazed the world by breaking numerous records on this ongoing journey. We are proud and excited to work with Max because we recognize our own brand values in his ambitious mindset and constant focus.”

Max Verstappen, Formula 1 driver, added: “I’ve always been a fan of the brand so it was very easy to get familiar with the G-Star brand DNA. Also, I really like the fact that we share Dutch roots, yet operate on a global level and keep pushing to grow.”

The G-Star Raw x Max Verstappen limited collection will be unveiled in February 2019. The collaboration will be available at the G-Star online store and at G-Star Raw monobrand stores throughout Europe.