Gap inks licensing deal with Unlimited Footwear

By

Benjamin Fitzgerald

Published
Mar 31, 2022

Gap Inc announced on Wednesday it has inked a new licensing deal with Unlimited Footwear Group (UFG) for the manufacturing and distribution of the U.S. apparel firm's footwear collections across several European markets.

The San Francisco-based company said the deal, brokered by IMG, is for Gap-branded footwear throughout the entire European Union, the United Kingdom, Switzerland and Scandinavia.

 ​“Partnering with licensees such as Unlimited Footwear Group gives us the opportunity to amplify our strong, globally relevant brand and extend its reach to customers around the world,” said Adrienne Gernand, managing director of international, global licensing and wholesale at Gap Inc.

“Through these licensing partnerships, we are able to grow our non-apparel categories and establish Gap as a lifestyle brand that delivers style for all stages in our customers’ lives.”  

UFG’s The Heritage Footwear Company division will manage the Gap footwear collections, with plans to launch two collections a year at a mid-price level. The footwear will  be distributed through Gap's international sales network of both multi-brand fashion and sports retail and through wholesale and various online platforms, according to a press release.

“We are thrilled to add Gap to our licensing portfolio and we look forward to working closely with the Gap team on many footwear collections to come," said Bart van Helvoirt, CEO Unlimited Footwear Group. 

"We are committed to leveraging our 30+ years of experience in the footwear industry to continue to grow the Gap brand awareness and international reach."

The first Gap footwear collection by UFG for men, women and kids is scheduled to launch in Spring/Summer 2023.