Google offers data pledge to allay EU concerns about Fitbit buy

Alphabet unit Google has offered not to use fitness tracker company Fitbit's health data to help it target ads in a bid to address EU antitrust concerns about the $2.1 billion deal, the U.S. tech company said late on Monday.

The bid, announced in November last year, would help Google take on market leader Apple and Samsung in the fitness-tracking and smart-watch market, alongside others including Huawei and Xiaomi.

"This deal is about devices, not data," Google said in an emailed statement to Reuters.
Reuters reported on July 9 that such a data pledge may likely help Google secure EU approval for the deal.

 ​Reuters reported last week that such a data pledge may likely help Google secure EU approval for the deal.